A true original, Gigi Rüf has spent decades redefining what snowboarding can look like. Known for his effortless style, creative approach, and deep connection to the mountains, Gigi has inspired generations of riders to see snowboarding as more than a sport—it’s a way of life. Whether he’s filming iconic backcountry lines, building his own snowboard brand, or chasing powder around the globe, Gigi approaches everything with authenticity, passion, and an unwavering love for the ride.