“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!” For our latest Dr. Seuss collection, Stance teamed up with Brooklyn, NYC creative, B.Thom Stevenson (@bthomstevenson) to help illustrate and design direct a variety of new Stance socks, underwear and t-shirt styles that captured Seuss's penchant for the peculiar. B Thom, who has worked with brands such as Braindead, Hermès, Nike and Junya Watanabe, tapped into some childhood nostalgia and layered in his signature aesthetic to compliment the fantastically nonsensical world of Theodor “Seuss” Geisel. We caught up with B. Thom to ask him a few questions about his design process and inspiration derived from the beloved children's author ... Have a read below.
Are you influenced by Dr. Seuss, or any of his books, specifically?
My mom always read Dr. Seuss books to me, specifically One Fish, Two Fish. She would use different voices for the mood of each page or verse. I specifically remember "A Lark in the park in the dark" being terrifying. This type of approach to reading really sparked my desire to read and reading has really opened my eyes to many of the subjects I make work about.
Tell us about your design approach to this collection for Stance.
I wanted to take a more process-oriented approach to Dr. Seuss. By combining Xerox collage and tie dye the final work speaks to the playfulness of Seuss in contemporary mediums.
What are the most underrated and overrated Dr. Seuss books?
Not a Dr. Seuss book, but The Secret Art of Dr. Seuss by Audrey Geisel is full of great stuff. Myrtle the Turtle is a great little collection of Stories.
Dr. Seuss has many famous quotes; what are B. Thom's words to live by?
Always know where you are.