We didn't just make another t-shirt,
we made a better canvas
Anatomy of the perfect t‑shirt
Knowing there's nothing else in a wardrobe that you have a stronger connection to than your favorite t-shirt, we took the time to get ours right... down to the very last detail.
An advanced Lycra-reinforced collar for long-term shape retention.
Forward-rolling shoulder seams for less chest drag.
Specialized fabrication design maintains a true fit, wash after wash.
Feather-stitched seaming for added comfort and durability.
Relaxed chest and sleeves for a modern shape.
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Built from the Fiber Up
Presenting three unique lines of premium pre-shrunk fabrication, coming comfortably correct for you and your wallet.
Our signature blend of Icelandic seaweed and Pima cotton, Butter Blend™ fibers deliver the ultimate in softness without ever compromising its shape.
From the Sea
Blended Sustainable SeaCell™ and Pima Cotton to create the ultimate in comfort.
We weren't satisfied with the other fabric options out there, so we invented our own.
Innovation never felt so soft. Butter Blend has to be felt to be believed.
Renowned photographer and director Nabil Elderkin has been tapped for the latest installment of our hyper-limited “Untitled” Series. And with all box set proceeds going to charity, it’s the ultimate win-win.