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Reinventing socks and underwear was simply the beginning. Welcome to our latest thread.
We didn't just make another t-shirt,
we made a better canvas
we made a better canvas
Anatomy of the perfect t‑shirt
Knowing there's nothing else in a wardrobe that you have a stronger connection to than your favorite t-shirt, we took the time to get ours right... down to the very last detail.
Reinforced Collar
An advanced Lycra-reinforced collar for long-term shape retention.
Foward Seaming
Forward-rolling shoulder seams for less chest drag.
Specialized Fabric
Specialized fabrication design maintains a true fit, wash after wash.
Feather Seams
Feather-stitched seaming for added comfort and durability.
Modern Shape
Relaxed chest and sleeves for a modern shape.
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Built from the Fiber Up
Presenting three unique lines of premium pre-shrunk fabrication, coming comfortably correct for you and your wallet.
Butter Blend
Our signature blend of Icelandic seaweed and Pima cotton, Butter Blend™ fibers deliver the ultimate in softness without ever compromising its shape.
From the Sea
Blended Sustainable SeaCell™ and Pima Cotton to create the ultimate in comfort.
Proprietary Fiber
We weren't satisfied with the other fabric options out there, so we invented our own.
Softest Softness
Innovation never felt so soft. Butter Blend has to be felt to be believed.
Renowned photographer and director Nabil Elderkin has been tapped for the latest installment of our hyper-limited “Untitled” Series. And with all box set proceeds going to charity, it’s the ultimate win-win.
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