Stance is proud to offer special pricing for the Military and First Responders who go the extra mile in their jobs and educations. By verifying their status through, these groups can receive a discount on Stance merchandise. Verification will be done in cart, and discounts will be reflected after verification. Shop or check out the FAQs below for more information and eligible groups. Subscriptions, gift subscriptions, gift cards, multi packs, and other select products are not eligible for the discount. US orders only. Discounts cannot be combined with any other offer or promotion.

Who benefits from the program?

US Military & First Responders. You are eligible if any of the below titles apply to you:


  • Service Member
  • Retiree
  • Veteran
  • Military Spouse
  • Military Family

First Responders

  • Firefighter
  • Police Officer
  • EMT
  • 911 Dispatcher

How do I access the discount?

If you already have an account, continue shopping Stance as you normally would. Once you are ready to check out, go to your cart and select “Apply Promo Code or Discount,” and then select “Verify with” You will log into your account from there. Your discount will be displayed after you are verified.

If you do not already have an account, visit's website and click My Account to create an account with Once your account is created, return to Stance and check out. Once you are in your cart, select "Apply Promo Code or Discount," and then select "Verify with" The discount will be shown in your cart once you have been verified.

You can also create an account within the Stance checkout. Follow the directions above then follow the prompts on the screen in your cart.

Why don’t I see my discount?

When logged in to your Wallet only applicable items will appear with the discounted strike-through pricing. Subscriptions, gift subscriptions, gift cards, multi packs, and other select products are not eligible for discount. International orders are not eligible for discount. Discounts cannot be combined with any other promotion. Stance reserves the right to change or remove a product from the promotion at any time, without prior notice.

Does signing up for mean I’ll receive emails and promotions from

No, you may receive a message inviting you to opt in to relevant communications, but you are not required or automatically signed up for these newsletters. You will receive a single confirmation email that requires action to confirm your account set-up, but that is only to complete the account set-up process. For more information on's Privacy Policy, click here.

How is my personal data protected?

Your privacy is important to Stance and The program promises to not share your information and you may delete your account at any time. Privacy is built into the platform and your data is not shared or sold to anyone.

Where can I learn more about

To learn more about the offers and benefits of, or for company information, please visit, their FAQ page, or their About page.

Can I share my discount with non-eligible friends when I use

No, this program is only for eligible members.’s identity platform can detect fraudulent use across accounts and reserves the right to revoke access/membership from anyone abusing the terms of usage.

What if I have issues with my account?

Please contact the Support team if you have questions with your eligibility or difficulty accessing your account - available 8 AM through midnight EST, 7 days a week to assist at 866-775-4363.

What if I have issues with my Stance order?

Please email or text our KPS (Keeping People Stoked) team at (949) 391-4272 if you have questions about your order.