
Check out this exclusive Andrew Reynolds Mixtape by Manolo, and the only place to check it out is in the @KNOWSKATE app! Download the app onto your iPhone or Android now!
http://knowskateboarding.com
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Michelle wears the Cheetah sock.
Name: Michelle Madsen
Age: 26
Hometown: Los Angeles
Blog: takeaim.nu
Favorite Stance Style: Sheera
Why did you initially decide to start a blog?
I started falling in love with fashion shortly after my husband and I took our T-shirt and jewelry line to wholesale shows like Magic, Bread and Butter, and Agenda. I loved meeting designers and discovering new brands that were doing something unique. I was also so inspired by the energy and drive people had to express themselves through fashion. It was then that I decided I wanted to share my love and creativity in fashion through a blog.
How do you infuse creativity into your blog? What keeps it different from other blogs?
I love doing outfit posts because styling is so fun to do, but the heart of my blog is my reviews on brands, designers, stores and people that are choosing to TAKE AIM and do something they love.

Michelle in the Durango Yellow.
What's your number-one rule of personal style?
Wear what you love and be confident about it! Confidence is key because if you feel great about what you're wearing, others will too. Also, don't put yourself in a box—try new things.
In your experience, what's a common misconception about blogging?
It takes a lot more time than you would think. Scheduling time to take pictures, develop great content and network can really keep you busy!
What do you do when you aren't on the computer?
Aside from working on LOVE NAIL TREE and jewelry design, I like to stroll shopping areas for new brands and trends, work on styling projects and attend fashion events.

Michelle in the Betty Pink.
If we came to visit your house for the day, what would we do?
I live in the second story of our warehouse in downtown LA. We would take a tour of where we dream and create our line and take a cup of coffee to the roof and enjoy the beauty view of the downtown skyline. This is where I take lots of my pictures and I love that it shows me in my actual element.
What's one thing we'd never know about you unless we asked?
I started college getting a degree in physics and biology, then life took a turn and I stumbled across fashion.

Michell wearing the Sheera Blue.
continue readingCheck out the second installment of trailers for Monster Children's Team Average video. Check back next week for the third and final trailer and keep an eye out for the full film to be released June 7tth!
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Punk and Poet, Calvin Saxton aka Kid Creature is branching out into a new role ... producing. The trailer for the new film, "Remind me to Forget" by Jeremy Asher Lynch is up and at it for your viewing pleasure. This is one of the raddest trailers we've seen in a while.
continue readingOur Punks and Poets are anything but average. Since Greyson's family history is filled with legendary surfers, it would have only made sense for him to follow the family sport. Instead he's carrying the Fletcher torch into skateboarding to create a new branch of skaters on the family tree. Check out this trailer of Greyson defying the title "Team Average" in issue #39 of Monster Children coming out in June.
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Nick Guidera is taking home a year supply of Stance for finding one of our FINDERS KEEPERS socks. If you find 'em, you keep 'em and can be entered to win a year supply of socks!
Follow FINDERS KEEPERS on instagram here (@stance_finders_keepers) and keep a look out for some hidden socks in your area!
continue readingWe're sure you've already seen it but our boy John John is out with a beautiful new short film made with friend and filmer Blake Kueny. It even features cameos from his brothers Ivan and Nathan who are also one of our Punks and Poets! So kick back and relax, you're about to get your mind blown.
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Meet Zach Miller. Born and raised in San Diego, our friend Zach is constatly creating new paths in skating and surfing and is doing a pretty damn good job at it. He's back at it now with R-O-A-M, a website showcasing his personal projects, photos, travels, and general radness. Keep an eye out for constant original content thats just as awesome as his vagrant lifestyle.
continue readingIf anyone is redefining urban snowboarding, it would undoubtably be LNP. Check out this Clip of the Day from Snowboarder Magazine featuring LNP throwin down a hammer from the video The Shred Remains.
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Showcasing our summer women's collection in a beautifully untraditional manner by using contortionists as models, We deliver a unique representation of our brand's ethos through imagery and movement and echoes our roots in bold expressionism and a freethinking mindset. "The Uncommon" will be an ongoing series of videos that capture the creative essence, and originality as the uncommon thread that weaves us all together. We're proud to present the first installment, "Contortionist".
Check out our lookbook here.
continue readingAndrew Reynolds Mixtape by Manolo
24 May 2013How We Kick It: Take Aim Blogger Michelle Madsen
23 May 2013